We organise individual and custom-made sales and marketing activities, trade fair attendance, trainings, further education


We make contacts in every field of interest


We care for, attends and optimise marketing and sales processes


We advise health projects


We create a proactive knowledge transfer


We dispose of a comprehensive fund of specialized knowledge


We have an extensive network of experts


  • Several opticians companies
  • Ophthalmology Surgery
  • Ophthalmologists
  • Health insurances (BEK, AOK, Generali, Signal etc.)
  • Any renowned spa - in the fields mineral, thermal, Thalasso, Kneipp
  • Sebastian Kneipp School Bad Wörishofen (based on Sebastian Kneipp's doctrine):therapists, massagers, physio-therapists, medicinal balnotherapists
  • Bavarian Spa Association
  • German Spa Association
  • European Spa Association/ESPA
  • MEDICA Leipzig, Rehab Hospital
  • Sys Telios hospitals
  • University of Applied Science Darmstadt
  • Leipzig University (Department of Ophthalmology)
  • Leipzig Graduate School of Management
  • University of Applied Science Leipzig (HTWK)
  • Academy of Further Education Saxony
  • LEIBNIZEUM Language Institute



Karsten Klitscher

CEO, partner "Zur schönen Aussicht"

  • Business-Administrator for transport and logistics
  • long-term experience in sales and marketing
  • Member of DBSV (Deutscher Blinden- und Sehbehindertenverband / German Federation of Blind and Partially Sighted)
  • Networking Specialist with Hospitals, Health-Insurances, International Council of Ophthalmology and BDAO (Bundesverband deutscher Augenoptiker / German Association of Dispensing Opticians)
  • Experience in successful application at Deutsche Rentenversicherung Bund (Federal German Pension Insurance Fund)
  • Since 1993: Member of board for foreign trade of Leipzig chamber of industry and commerce

Herbert Kaffenberger

founder, shareholder and owner of "Zur schönen Aussicht"

  • Studies of business management
  • certified by ordinance on aptitude of instructors (AEVO)
  • Marketing, concepts, pre-openings, product development, sales
  • Stays abroad: Switzerland, France, USA, Russia, South Africa, Egypt, Italy, Spain, Scandinavia
Fields of Activity
  • Management consultant and expert [listed with Deutsches Bundesamt für Wirtschaft und Ausfuhrkontrolle (Federal Office for Economy and Export Control)]
  • Consultant of the Saxon State Government Aufbau Ost (buildup East), Croatia and Bosnia-Herzegowina
  • Regional developer e.g. South Africa, Angola
  • Concept development for regions, initiatives, staff training
  • Concept development for the fields health and sports
  • Concept development for professional journeys, excursions, further education, vocational training
  • Large expert network in a number of fields
  • Author


Zur schönen Aussicht
Gustav-Adolf-Str. 43
04105 Leipzig - Germany

Tel.: +49 (0) 341 96 255 85


Legal Disclosure

Information in accordance with section 5 TMG

Herbert Kaffenberger
Zur schönen Aussicht
Gustav-Adolf-Str. 43
04105 Leipzig


Telephone: +49 (0) 341 96 2
Fax: +49 (0) 175 431


Accountability for content
The contents of our pages have been created with the utmost care. However, we cannot guarantee the contents' accuracy, completeness or topicality. According to statutory provisions, we are furthermore responsible for our own content on these web pages. In this context, please note that we are accordingly not obliged to monitor merely the transmitted or saved information of third parties, or investigate circumstances pointing to illegal activity. Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per §§ 8 to 10 of the Telemedia Act (TMG).

Accountability for links
Responsibility for the content of external links (to web pages of third parties) lies solely with the operators of the linked pages. No violations were evident to us at the time of linking. Should any legal infringement become known to us, we will remove the respective link immediately.

Our web pages and their contents are subject to German copyright law. Unless expressly permitted by law (§ 44a et seq. of the copyright law), every form of utilizing, reproducing or processing works subject to copyright protection on our web pages requires the prior consent of the respective owner of the rights. Individual reproductions of a work are allowed only for private use, so must not serve either directly or indirectly for earnings. Unauthorized utilization of copyrighted works is punishable (§ 106 of the copyright law).

Privacy Statement


Your personal data (e.g. title, name, house address, e-mail address, phone number) are processed by us only in accordance with the provisions of German data privacy laws. The following provisions describe the type, scope and purpose of collecting, processing and utilizing personal data. This data privacy policy applies only to our web pages. If links on our pages route you to other pages, please inquire there about how your data are handled in such cases.

Inventory data

(1) Your personal data, insofar as these are necessary for this contractual relationship (inventory data) in terms of its establishment, organization of content and modifications, are used exclusively for fulfilling the contract. For goods to be delivered, for instance, your name and address must be relayed to the supplier of the goods.
(2) Without your explicit consent or a legal basis, your personal data are not passed on to third parties outside the scope of fulfilling this contract. After completion of the contract, your data are blocked against further use. After expiry of deadlines as per tax-related and commercial regulations, these data are deleted unless you have expressly consented to their further use.


According to the Federal Data Protection Act, you have a right to free-of-charge information about your stored data, and possibly entitlement to correction, blocking or deletion of such data. Inquiries can be directed to the following e-mail addresses: (